Article: YOKKAO Emerges as the Most-Watched Fight Gear Brand in the World With Over 45 Million Monthly Social Media Views
YOKKAO Emerges as the Most-Watched Fight Gear Brand in the World With Over 45 Million Monthly Social Media Views
YOKKAO has reached a remarkable new milestone in its evolution as a global combat sports brand.
With more than 45 million monthly video views and over 500 million yearly views across its social ecosystem, the company has established itself as the most-watched fight gear brand in the world—and one of the most influential voices in the combat sports industry.
This achievement highlights YOKKAO’s shift from being simply a premium equipment manufacturer to becoming a powerful, culture-driving media presence in Muay Thai and beyond.
Redefining the Fight Gear Industry Through Content
Within the fight gear industry, social media presence has traditionally played a secondary role to product distribution and retail. Most equipment brands rely on limited content output, sporadic campaigns, and seasonal product launches.
YOKKAO has taken a fundamentally different approach.
By building a consistent, high-volume content ecosystem rooted in real fight culture, the brand now operates at a digital performance level more commonly associated with professional fight promotions than with equipment manufacturers.
In terms of content reach, frequency, and engagement, YOKKAO no longer competes within the traditional fight gear category.
It competes in the broader combat sports media space—alongside organizations whose primary mission is content and storytelling.
This distinction explains why no other fight equipment brand comes close in content performance.
A Digital Breakthrough Rooted in Authenticity
YOKKAO’s ascent is the result of a long-term commitment to creativity, authenticity, and community.
Across platforms including Instagram, YouTube, Facebook, TikTok, and X, the brand consistently produces content that captures the essence of fight culture:
- High-energy padwork and sparring
- Behind-the-scenes moments inside YOKKAO Training Centers
- Emotional fighter storytelling
- Craftsmanship spotlights on gloves, shorts, and apparel
- Cultural insights into Muay Thai life and tradition
This approach has allowed YOKKAO to resonate not only with fighters, but with millions of fans, practitioners, and fitness enthusiasts around the world.
Building a Global Content Ecosystem
Part of YOKKAO’s digital strength lies in its dynamic network of official channels, forming a multi-dimensional content engine, capturing real moments and real people from every corner of the brand’s universe.
This ecosystem generates daily engagement on a global scale and contributes significantly to the brand’s 45 million monthly views.
Expanding the Brand’s Presence in the United States
YOKKAO’s global growth is further reinforced by strategic partnerships in key markets, including the United States.
Through its collaboration with American Top Team, one of the most prestigious and successful MMA gyms in the world, YOKKAO has strengthened its footprint within the U.S. combat sports ecosystem.
This partnership connects the brand directly with elite-level athletes, world-class coaches, and a globally recognized training environment, bridging Muay Thai heritage with modern mixed martial arts culture. It also provides a powerful platform for authentic content creation, training-driven storytelling, and exposure to a broader international audience.
The collaboration reflects YOKKAO’s long-term vision: to be present wherever high-level combat sports are developed, trained, and lived.
Craftsmanship Meets Culture
YOKKAO is known worldwide for its innovative, handcrafted Muay Thai gear—particularly its iconic shorts, which have become a symbol of modern Muay Thai identity.
This strong visual identity, paired with quality and authenticity, translates seamlessly into high-performing digital content. Videos showcasing:
- new designs
- factory production
- material innovations
- fighter gear testing
achieve consistently high reach.
The brand succeeds by merging premium craftsmanship with cultural storytelling, something no other fight gear brand has replicated at scale.
Empowering Fighters and Communities Worldwide
YOKKAO’s reach extends far beyond its own channels.
Countless fighters, coaches, gyms, and creators around the world train with YOKKAO gear and organically generate content that amplifies the brand’s presence.
From world champions to amateur athletes and passionate beginners, this global network represents a powerful, community-driven engine behind YOKKAO’s growth.
The brand’s connection to iconic venues such as Rajadamnern Stadium further reinforces its authenticity and deep roots in Muay Thai tradition.
A Vision for the Future
As YOKKAO continues to expand with new stores, training centers, athlete partnerships, and product innovations, its digital influence will only grow stronger.
The brand is actively building the future of combat sports content through:
- expanded storytelling formats
- new fighter-driven content series
- global community initiatives
- enhanced content production at training centers
Each of these elements contributes to a broader strategic vision:
to shape the next generation of combat sports culture and redefine what a fight gear brand can be.
YOKKAO founder Philip Villa states
“This milestone confirms what we have been building for years. YOKKAO was never meant to be just a fight gear brand. From the beginning, the vision was to represent real fight culture, real athletes, and the daily fight life at the highest level. Today, YOKKAO operates not only as a premium equipment manufacturer, but as a cultural and media platform that connects fighters and fans around the world. “
Surpassing 45 million monthly social media views marks a defining moment for YOKKAO.
It reflects the brand’s ability to inspire, entertain, and connect with audiences on a global level—while staying grounded in the authenticity and heritage of Muay Thai.
YOKKAO is no longer just a producer of fight gear.
It is a media powerhouse, cultural leader, and one of the most influential voices in the combat sports world today.
And this is only the beginning.
